| BETTER BUSINESS BUILDER
Learning the Nuts and Bolts of Profitable Commercial Work
Manchester, NH (March 9, 2006) – The commercial segment of the flooring business is large and full of opportunity, and with careful planning and experience, it can also be very lucrative.
So Flooring America and Flooring Canada are helping their members better serve and enter into this important sector of the industry with their “Commercial Connection” program, which is being launched at the Together We’re Magic - Discovery, Vision, Innovation Winter Convention in Anaheim, Calif., at the Hilton Hotel and Convention Center.
With this innovative new program, Flooring America and Flooring Canada members will learn how to grow the high profit “Negotiated Bid” side of the commercial business – often larger jobs built on relationships with trade professionals-and will learn how to maximize the Main Street market opportunities as well.
“Flooring America & Flooring Canada work hard to ensure our members have long term growth strategies and ways to support consistent earnings,” said Jim Duff, President Flooring Canada “One of the keys is having successful commercial, builder and retail components in their operation. There’s a lot of opportunity on the commercial side of the flooring business, and it’s a great way to diversify your business and guard against fluctuations in the economy. And once you learn how to do it, it’s worth it!”
Commercial Connection topics will include best practices, prospecting, negotiating, even how to take off blueprints profitably – an important skill for putting together winning bids. Commercial experts will brief Flooring America and Flooring Canada members on key networking skills to complement their built-in advantages of selection, service and price.
“The commercial side of the business is exciting and rewarding, often trending toward more of an artistic design,” said Bob Bryan, lead trainer for the Commercial Connection convention seminar. “And Inlays, patterns, and decorative accents are a part of the business that can really pay off.”
Flooring America and Flooring Canada, with a sales volume of $1.55 billion, consist of more than 575 member-owned floorcovering stores throughout the United States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world’s largest flooring group. For information on becoming a member, call Chris at 800-450-7595 ext. 2131. Flooring America and Flooring Canada logos can be downloaded at
www.weintraubadv.com/fame.
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