| Innovative Product Introductions & Display Updates Energize Membership
Manchester, NH (August 25, 2005) — Flooring America and Flooring Canada keep their
membership on top of the latest flooring fashions with trend-setting product introductions
and contemporary updates to existing displays.
“By anticipating consumer demands, we’re introducing an exclusive fiber system
for Flooring America/Flooring Canada, and restyling the look of hard surface displays,”
said Randy McHolm, vice president of merchandising. “These product additions are key
to helping our membership drive store traffic, increase profits, and overcome even their
largest competitors.”
One of Flooring America and Flooring Canada’s most significant product
launches ever is the introduction of Resista™, an Advanced Generation, Stain-Resistant
polyester. With cutting-edge, stain-resistant technology, Resista™ “Repels Stains Like
Water Off A Duck’s Back.” The collection includes 16, 3- and 4-star rated loop pile,
precision cut/uncut, casual texture, and textured saxony styles that combine top quality
performance and enhanced durability with a broad array of rich colors and silky softness.
Resista™ Carpets feature a Full, 10-Year Non Pro-Rated Food And Beverage Stain
Warranty, a No Questions Asked 60-Day Replacement Warranty, a Lifetime Installation
Warranty, a 15-Year Limited Wear Warranty, and a 5-Year Limited Texture Retention
Warranty. Resista™ Carpets will complement Downs Decade®, a proven premium
collection of luxury carpets that offer a Full, Non Pro-Rated 10-Year “No Exclusions”
Stain Protection Plan.
In addition, Flooring America and Flooring Canada continue to focus on the
success of the Bedford Mills Hardwood Collection, an exclusive, upscale program.
Bedford Mills Hardwood features 32 SKUs of wide width, hand-scraped, wire-brushed,
exotic, and distressed looks. The collection includes both solid and engineered sample
packages for greater installation versatility across markets.
With the growing popularity and wide range of hard surface products required for
today’s market, Flooring America and Flooring Canada are adding to, and updating their
Naturcor, Floor Trends, and Wood Trends displays. Naturcor, a collection of fiberglassencapsulated
products, added additional products and two additional price points.
“Naturcor is thicker than vinyl and allows for more installation options,” said Bill
Snowdon, director of hard surface. “Customers have responded very well since
Naturcor’s tremendously successful introduction just over a year ago.” Floor Trends
received a fresh look with new, sophisticated, high-end laminate designs in a larger, more
convenient sample format, proven to increase sales. Plus, the Wood Trends display was
also updated with a total of 40 new wood products with both solid and engineered sample
boards, featuring the best new styles of domestic and exotic species.
About Flooring America and Flooring Canada
Flooring America and Flooring Canada, with a sales volume of $1.4 billion,
consist of more than 575 member-owned floorcovering stores throughout the
United States and Canada. Flooring America and Flooring Canada provide
members with exclusive brands and warranty programs, comprehensive
multi-media advertising programs, complete Showroom merchandising
packages, plus training in management and sales. They operate as a
division of CCA Global Partners, the world's largest flooring group.
For information on becoming a member, call Russell Smith
at 800-450-7595 ext. 2139. Flooring America and Flooring Canada
logos and photography of Tim Leaver can be downloaded at
www.weintraubadv.com/fame.
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