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Flooring America to Donate $53,000 to American Heart Association
MANCHESTER, N.H., Jan.7, 2008 — When Flooring America teamed up with the
American Heart Association’s Go Red for Women campaign in March of 2006, the company
hoped it could do some good.
Instead, it has been doing great, with donations to the AHA to date totaling more
than $100,000. Flooring America will present its latest check—for $52,933—to the
AHA during the company’s Winter Convention in Houston, Tex., Jan. 7 to 9. The amount
represents a portion of the proceeds from Flooring America’s one-month fund-raising
promotion in stores last August, a nationwide effort that exceeded expectations
and left company officials praising the ongoing commitment of its national membership.
The promotion was part of a three-year partnership between Flooring America and
the American Heart Association to raise awareness and funds to combat heart disease
in women, the No. 1 killer of women in the U.S.
“We’re absolutely thrilled with the results from August’s Red Tag Sale to benefit
the Go Red for Women movement,” says Debi Binder, vice president of marketing at
Flooring America. “It’s been gratifying to see such a strong response to this important
cause from our retailers and customers.
“Heart disease touches all of our lives—the people we know, the people we work with,
the people who shop at our stores,” she continues. “So it made sense for us to form
a relationship with the AHA and try to make a difference in the lives of women everywhere.”
The AHA’s Go Red campaign has had tremendous impact on support of this vital national
cause, notes Flooring America president Vinnie Virga. “We’re deeply grateful to
the wonderful folks at the AHA, to our members and customers, and to the flooring
manufacturers,” he says. “They eagerly joined us in August to support the sale by
lowering prices and donating the difference to Go Red for Women.”
Flooring America will again be focused on women’s heart health during the month
of February, National Go Red for Women Month. “We’re encouraging Flooring America
members to raise awareness all month long and to participate in National Wear Red
Day,” says Binder, noting the day when groups and individuals around the country
wear red in a nationwide show of solidarity for the cause.
About Flooring America and Flooring Canada:
Flooring America (FA) and Flooring Canada (FC) is a division of CCA Global Partners,
the world’s largest flooring group. With a sales volume of $1.65 billion, FA and
FC comprise more than 580 member-owned floor-covering stores throughout the U.S.
and Canada. Flooring America and Flooring Canada provide members with exclusive
brands and unique warranty programs, comprehensive multimedia-advertising programs,
complete showroom-merchandising packages, plus sales and management training. For
information about becoming a member, call Bill Hosner at (866) 315-8705.
Flooring America and Flooring Canada logos can be downloaded at
www.weintraubadv.com/fame/
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