| Flooring America and Flooring Canada
Set Sights on Vision 2008
Manchester, NH (July 19, 2007) - — Flooring America and Flooring Canada leapt further into a bold new future today by unveiling the first prototype store in their ambitious drive to enhance the look and shopping environment of all stores throughout North America.
Called Vision 2008, the new design will update and enhance the interior and exterior of the typical Flooring America and Flooring Canada store by improving the layout, displays, store colors, featured selections, and physical shopping comfort for consumers. Ed’s Flooring America in Plaistow, NH is the first test store to open, followed shortly thereafter by Flooring America of Denton, TX, and Imperial Flooring Canada in Winnipeg, Manitoba. The cooperative plans to offer a full rollout to members by January of next year.
“This is an extremely important initiative to boost revenue for our members and improve the overall shopping experience for our customers,” said Debi Binder, Flooring America’s vice president of marketing. “This will help us continue building a powerhouse international brand by introducing common design elements into our stores that bring immediate recognition and maximize our brand familiarity from store to store.”
The changes will not be mandatory, as regional and local differences will always be a hallmark of the Flooring America and Flooring Canada approach that is built upon a powerful legacy of family-owned and locally-operated businesses – often for generations. However, most members are eager to make the switch to improve their competitive position and combine upscale elegance with guaranteed low prices and unrivaled warranties.
Chief among the Vision 2008 recommendations will be a much more open showroom floor, a new color scheme, and an updated logo for the storefront. Ed Cross, owner of Ed’s Flooring America, jumped at the chance to test drive the new floor plan.
“I’m very excited and wholeheartedly committed to this new design, which is dedicated to delivering complete satisfaction to the customer,” said Cross. “This was built from the ground up with the involvement and recommendations of the entire membership over the past few years along with retail industry experts. And whether members incorporate a few of these changes, or all of them, everyone is going to benefit from Vision 2008. We’ll all get stronger.”
Flooring America and Flooring Canada with a sales volume of $1.65 billion consist of more than 580 member-owned floor covering stores through the States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world’s largest flooring group. For information on becoming a member, call Bill Hosner at 866-315-8705. Flooring America and Flooring Canada logos can be downloaded at www.weintraubadv.com/fame.
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