| Flooring America and Flooring Canada
Launch Star Cushion Program
Manchester, NH (July 19, 2007) — Last year, when the rebond cushion market was taking it on the chin with severe shortages and sky-high prices, Flooring America and Flooring Canada launched a highly successful rubber cushion program called DreamWalk to fill the void and meet consumer demand. And now that rebond stockpiles have recovered and prices have fallen, Flooring America and Flooring Canada will introduce a new rebond line to give their customers a broader range of cushion choices.
“This new cushion program will give our stores a complete cushion selection in every possible combination of price, quality, and warranty coverage,” said Randy Upson, Flooring America’s director of soft surface merchandising. “The right cushion is almost as important as the carpet itself, and we’re delighted to be able to offer so many outstanding choices.”
Called StarCushion, the new rebond product line will be in Flooring America and Flooring Canada showrooms next month. Upson said the company is working with vendors to establish regional pricing – a first-of-its-kind plan that would bring pricing uniformity to cushion buys on a product whose price often fluctuates from store to store.
“DreamWalk was a huge success when rebond went through the roof, and it’s a product that many consumers favor,” said Upson. “And now with StarCushion, we’ll add a superior rebond product, and we’ll be prepared for every market fluctuation. In fact, we’re going to put both of these displays side by side. It’s good for business, and good for our customers.”
Staying true to Flooring America and Flooring Canada’s branding strategy, StarCushion offers the Five Star Selection System for a quick and easy way to compare products and find the right floor. Five Star brings continuity to the sales process and allows customers to match cushion and carpet quality.
“The Five Star Selection System is our guide to great floors,” said Upson. “It makes selection simple and each star rating carries a specific level of performance that our customers have come to count on.”
Flooring America and Flooring Canada with a sales volume of $1.65 billion consist of more than 580 member-owned floor covering stores through the States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world’s largest flooring group. For information on becoming a member, call Bill Hosner at 866-315-8705. Flooring America and Flooring Canada logos can be downloaded at www.weintraubadv.com/fame.
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