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Flooring America and Flooring Canada
Floor-It at Dallas Convention
Manchester, NH (March 7, 2007) — On your mark. Get set. Floor-it!
That’s the theme for Flooring America and Flooring Canada’s winter convention as members head to Dallas to keep their cooperative on the fast track and moving forward in high gear.
Following an exceptional 2006 that saw the retailer grow from $1.4 to $1.65 billion in sales plus the addition of 47 new stores, Flooring America and Flooring Canada are eager to keep the co-op moving full speed ahead during their biggest gathering of the year at the Gaylord Texan Hotel & Convention Center March 8 - 10.
“We have a lot of momentum coming out of 2006 and we intend to keep it going through 2007,” said Flooring America President Vinnie Virga. “We’re equipped for the long haul, and we feel this is the perfect time to put some more daylight between us and the rest of the pack.”
This year’s three themes of activate, accelerate, and dominate, are all built for speed:
ACTIVATE with industry-leading new programs including an exclusive commercial credit program, the only one of its kind in the industry, to gain a competitive edge.
ACCELERATE knowledge with unsurpassed educational seminars.
DOMINATE the market with tools and information that will leave others racing to catch up.
The winter meeting includes a Sales Professional Convention, educational seminars, networking opportunities, plus an impressive array of new product and program introductions. Members will also be treated to a spectacular final night featuring top-flight entertainment, and the chance to take a few hot laps around the Texas Motor Speedway with a professional driver at speeds reaching 160 mph.
“When we say ‘Floor-It’, it’s not just a figure of speech,” said Jim Duff, president of Flooring Canada. “It’s time to burn a little rubber out in the marketplace and take aim at another outstanding year. We are wholeheartedly committed to executing the new five-year plan that was introduced last August. We have never been stronger and we feel we have the power to compete with anyone.”
Among the most anticipated introductions for 2007 is a new proprietary brand of fashion-oriented carpet called Design Distinctions. The new brand emphasizes trendsetting style and contemporary elegance, and will be showcased in a bold new wing display featuring full room scenes to help customers coordinate colors, textures, and styles.
Other announcements and highlights include an updated commercial modular carpet line, an advanced business strategy seminar on buying and selling stores, new plans for the ongoing partnership with the American Heart Association’s Go Red For Women movement, and the further unveiling of the cooperative’s ambitious new showroom design called Vision 2008.
“We’re also going to make sure every one of our members have every tool and advantage they need to thrive, even in an uncertain economic climate,” said Virga. “Tough times and aggressive goals require some extra skills and attention to keep margins and morale high, and we’re lucky to be able to call on the combined expertise of our membership to meet the challenge together. United, we’re stronger, and regardless of the economy we’re poised to gain strength and further separate ourselves from the competition.”
Flooring America and Flooring Canada with a sales volume of $1.65 billion consist of more than 580 member-owned floor covering stores through the United States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world’s largest flooring group. For information on becoming a member, call Bill Hosner at 866-315-8705. Flooring America and Flooring Canada logos can be downloaded at www.weintraubadv.com/fame.
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