| Flooring America and Flooring Canada Get their Game On at Denver Convention
Manchester, NH (August 13, 2006) — Riding a wave of member enthusiasm from their winter convention in March, Flooring America and Flooring Canada roll into the mile-high city with a new five year plan and a confident declaration of “Game On – We’re in it to win it” – the theme for their summer gathering Aug. 15-17 at the Denver Convention Center.
“We have never been stronger, and we’re ready to take Flooring America and Flooring Canada to new heights of competitiveness and success,” said Flooring America President Vinnie Virga. “We are absolutely thrilled about where we’re heading, and the level of member participation in building our new plan was nothing short of phenomenal. We look forward to adding the finishing touches in Denver then going out and taking on the world.”
Competing to win and improving profitability will dominate the three-day conference, which includes a first-ever “Global Summit” featuring all CCA Global
Partners divisions on Aug. 16. Global Summit will feature a daylong lineup of inspirational speakers and education followed by a concert at the famous Red Rocks amphitheater with Jim Belushi’s band, The Sacred Hearts.
Flooring Canada President Jim Duff said the Denver convention will feature a continued drive to leverage Flooring America and Flooring Canada’s exclusive signature brands to boost member profitability, a new self-inspect claims program for vinyl and laminate, a new emphasis on building the finest online presence in the industry, plus the ongoing introduction of new products highlighted by the prestigious Biltmore Collection from Anderson hardwood floors. The Biltmore Collection is a unique, high-end assembly of textured, chiseled planks in rich, brilliant tones based on wood styles found in the 175,000 square foot Biltmore Estate – George Vanderbilt’s imperial country manor house in Ashville, North Carolina.
Coinciding with convention this summer is Flooring America’s debut Red Tag Sale benefiting the American Heart Association’s Go Red For Women movement. As a proud new partner of Go Red, Flooring America is making a substantial contribution to the fight against heart disease – the number one killer of women in the U.S.
During the month of August, Flooring America stores coast-to-coast will donate a portion of the proceeds from designated Go Red For Women promotional products with a minimum contribution of $250,000 to the AHA during the three-year commitment. Flooring Canada has an ongoing partnership with the Canadian Breast Cancer Foundation.
“We are so proud of our involvement with the American Heart Association and the Canadian Breast Cancer Foundation,” said Deb Binder, Flooring America’s vice
president for marketing. “Heart disease and breast cancer affect so many women in the U.S. and Canada. We know we can make a difference, and we’re delighted to help.”
Flooring America and Flooring Canada, with a sales volume of $1.55 billion, consist of more than 575 member-owned floor covering stores throughout the United States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising
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