| Flooring America and Flooring Canada Expand Internet Initiative
Manchester, NH (August 13, 2006) — With the growth in local Internet shopping topping 50 percent a year, Flooring America and Flooring Canada are expanding their initiative to improve and enhance their online visibility.
“Half of all Americans now start their shopping online for items costing more than $500,” said Deb Binder, Flooring America’s vice president of marketing. “That’s a lot of potential customers, and naturally, we want the floor covering shoppers to come to us first to conduct their initial research. There’s no question that our Web presence is becoming more and more important.”
With its 24/7 advantage of providing convenient, comprehensive information, the Flooring America and Flooring Canada Web sites offer an immense opportunity to direct motivated consumers to local Flooring America and Flooring Canada stores. A full 90 percent of everything consumed in the U.S. and Canada are purchased locally – defined as within a 50-mile radius of home – so the market and potential customer base is vast.
To maximize their lead potential, Flooring America and Flooring Canada will improve search engine optimization, simplify site navigation and ease of use, and add a wealth of additional product information.
“Only two percent of transactions in the U.S. are done online, so it’s not so much a matter of e-commerce,” said Binder, “though we intend to significantly improve our ability to sell carpet and floors through our Web site. What this is really about is local visibility and driving traffic to local stores because most of the people who are shopping online have already made the decision to buy – it’s just a matter of where. We want our site to be the site of choice for floor covering consumers.”
Flooring America and Flooring Canada, with a sales volume of $1.55 billion, consist of more than 575 member-owned floor covering stores throughout the United States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world’s largest flooring group. For information on becoming a member, call Chris Ramey at 800-450-7595 ext. 2131. Flooring America and Flooring Canada logos can be downloaded at www.weintraubadv.com/fame.
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