| In-House Design Help
Makes Great Fashion Sense
Manchester, NH NH (May 30, 2006) — With an ongoing explosion of new fashion trends and styles, sales professionals at Flooring America and Flooring Canada are hearing a growing customer request: Help!
Demand for in-house design services and self-help coordinating tools are on the rise as shoppers seek tips and advice to turn new floors into fashion statements of personality and style.
“Not only are there more choices now, but consumers are much more interested than they used to be in color, texture, style, and putting entire rooms together,” said Gina Cook has Gina approved quote? of Flooring America’s Warehouse Carpets in Spokane, WA. “We have all these home makeover TV shows now, and the internet is allowing people to do more research and spend more time on looks. Floor aesthetics have become just as important as the furniture and what’s up on the walls.”
To meet the rising tide of interest, many Flooring America and Flooring Canada stores have hired in-store professional decorators to assist customers with selection and complex fashion decisions.
One of those stores is Schnaitman’s Flooring America, known for its sparkling showroom and emphasis on high-end decor. Owner John Schnaitman added an interior designer to the staff and has never looked back.
“At our store, decorating and design expertise has become equal in importance to the knowledge and installation of our products,” said Schnaitman. “It’s what our customers want, and it’s been great for business.”
Flooring America and Flooring Canada, with a sales volume of $1.55 billion, consist of more than 575 member-owned floor covering stores throughout the United States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world’s largest flooring group. For information on becoming a member, call Chris Ramey at 800-450-7595 ext. 2131. Flooring America and Flooring Canada logos can be downloaded at www.weintraubadv.com/fame.
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