| Putting Floor and Wall Fashions Together
New Ceramic Wing Display Creates Full Room Ensembles
Manchester, NH (March 9, 2006) – Flooring Canada and Flooring America are putting it all together with a new ceramic wing display that’s focused on creating full room ensembles.
The display makes it easier for homeowners to find the perfect ceramic for their project by helping them choose the complementary colors and styles that best reflect their homes and lifestyles. With the explosion of new fashions across the entire ceramic product line, this interactive merchandising tool lets customers sort through the full range of designer options to build personal, custom creations. Flooring America and Flooring Canada unveil the new display at their Together We’re Magic – Discovery, Vision, Innovation Winter Convention in Anaheim.
“This is a tremendous tool for helping consumers match floor, wall and decorative tiles,” said Vinie Virga, president of Flooring America. “Customers want unique combinations that work, and this display is ideal for helping them mix and match. It’s specifically designed for discovering chic, decorative accents to get that one-of-a kind look for floors, walls, and complete rooms.”
The new wing display features most of today’s ceramic colors, textures, and styles in all price ranges on twenty-four inch by twenty-six inch sample boards. The display offers hundreds of combinations, is easy to understand and use, and for the first time includes full room scenes to help customers put entire ceramic packages together.
“This display goes well beyond the basics for comparing and matching colors and styles,” said Virga. “It’s a terrific, innovative addition and a great complement to our current Terra del Sol single tile display. Using both displays together, we’ll be able to offer our members more choice and better meet the needs of our customers across the entire ceramic product line.”
Flooring America and Flooring Canada, with a sales volume of $1.55 billion, consist of more than 575 member-owned floorcovering stores throughout the United States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world’s largest flooring group. For information on becoming a member, call Chris at 800-450-7595 ext. 2131. Flooring America and Flooring Canada logos can be downloaded at
www.weintraubadv.com/fame.
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