| Introducing Resista™ Carpet The Ultimate In Stain Resistance, Designed For Value
Manchester, NH (August 25, 2005) — A breakthrough product is what Flooring America
and Flooring Canada think of their newest and most versatile stain-resistant carpet
introduction.
Capitalizing on extensive testing, research, and the latest technology, Resista™,
exclusive to Flooring America, Flooring Canada, and CCA Global Partners members,
incorporates revolutionary stain-resistance, long-term durability, rich color clarity, silky
softness, and affordability.
“Resista™ lets Flooring America and CCA Global Partners provide its members
with a tool that no other buying group has and no other retailer can duplicate,” said
Vinnie Virga, president of Flooring America. “This is truly a watershed event. Not only
have we created a more compelling product, but we are also heightening customers’
expectations about their flooring and simplifying their daily routines.” Resista™ Carpet
will feature enhanced warranties, including a Full, 10-Year Non Pro-Rated Food And
Beverage Stain Warranty, a No Questions Asked 60-Day Replacement Warranty, a
Lifetime Installation Warranty, a 15-Year Limited Wear Warranty, and a 5-Year Limited
Texture Retention Warranty. This top quality performance carpet features 3- and 4-star
ratings within the Flooring America Five Star System Selection guide.
The Advanced Generation, Stain-Repellant fiber of Resista™ Carpet makes
common household spills simple to remove because the enhanced fiber technology of
Resista™ actually repels liquid, making it perfect for high activity areas.
In addition to increased durability, the enhanced color clarity of Resista™
provides an indulgent selection of hundreds of bright, lustrous colors in 16 of today’s
hottest styles and textures, including cut pile, level loop, textured loop, tip shear, and
multi-level loop.
“We have been working hard on the development of Resista™ for a long time,”
said Randy McHolm, vice president of merchandising. “I expect a tremendous reaction to
the quality and affordability of this very durable and stain-resistant carpet.”
About Flooring America and Flooring Canada
Flooring America and Flooring Canada, with a sales volume of $1.4 billion,
consist of more than 575 member-owned floorcovering stores throughout the
United States and Canada. Flooring America and Flooring Canada provide
members with exclusive brands and warranty programs, comprehensive
multi-media advertising programs, complete Showroom merchandising
packages, plus training in management and sales. They operate as a
division of CCA Global Partners, the world's largest flooring group.
For information on becoming a member, call Russell Smith
at 800-450-7595 ext. 2139. Flooring America and Flooring Canada
logos and photography of Tim Leaver can be downloaded at
www.weintraubadv.com/fame.
|