| Neighborhood Networks Create Profit-Growing Opportunities For Members In Every Market
Manchester, NH (August 25, 2005) — Flooring America’s Neighborhood Networks
continue to generate increased savings and profit-growing opportunities for members,
while increasing brand awareness regionally and nationally.
“History has proven time and time again that our best strategy for future success
is by working together and supporting each other,” said Vinnie Virga, president of
Flooring America. “Through Neighborhood Networks, both our new and experienced
members are able to share strategies and leverage their collective power.”
One of the many the cost-saving opportunities among Neighborhood Networks is
group advertising. With 31 Neighborhood Networks spread throughout the country,
group advertising gives members in major markets and smaller communities the ability to
leverage their combined investment to maximize their reach and frequency. Tim Leaver,
director of communications, adds, “As our Neighborhood Networks continue to reach
greater audiences though group advertising, they also help promote and broaden brand
awareness on local, regional, and national levels.”
“Our Neighborhood Network has received outstanding results with a group
private sale letter that offered $100 off with a pre-measure,” said Maxine Schneider of
Schneider’s Flooring America, Vernon, CT. “The group brought in nearly half a million
dollars over the course of the two-day sale!”
In addition to group advertising, Neighborhood Networks have increased their
profit-growing potential through container ordering. Members save money on products
and freight charges by purchasing bulk orders together.
Members have also experienced the power of Neighborhood Networks through
group training events. Flooring America and Flooring Canada’s Complete Training
Program allows members to schedule high-impact sales, product, and financial training
sessions taught by experts in the floorcovering industry. These training events take place
at a location that is convenient for all members to ease travel time and share the expense.
About Flooring America and Flooring Canada
Flooring America and Flooring Canada, with a sales volume of $1.4 billion,
consist of more than 575 member-owned floorcovering stores throughout the
United States and Canada. Flooring America and Flooring Canada provide
members with exclusive brands and warranty programs, comprehensive
multi-media advertising programs, complete Showroom merchandising
packages, plus training in management and sales. They operate as a
division of CCA Global Partners, the world's largest flooring group.
For information on becoming a member, call Russell Smith
at 800-450-7595 ext. 2139. Flooring America and Flooring Canada
logos and photography of Tim Leaver can be downloaded at
www.weintraubadv.com/fame.
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