Flooring America Announces McHolm As New Vice President of Merchandising

Randy McHolm May 5, 2005
Flooring America

Manchester, NH (May 5, 2005) – Flooring America and Flooring Canada are pleased to announce the promotion of Randy McHolm, vice president of Flooring Canada, to vice president of merchandising for all of North America.

With over 25 years of extensive experience in the floorcovering industry, McHolm has the unique expertise to ensure a strong North American focus for both our marquis brands. McHolm will now oversee the development and management of our merchandising systems, and vendor relations for both Flooring America and Flooring Canada.

"We're working to become the dominant floorcovering retailer in North America by maximizing our internal talent," said Vinnie Virga, president of Flooring America. "Randy's intense membership focus, in-depth knowledge of our industry, and long-standing vendor relationships make this an ideal transition to fully utilize his abilities and continue to strengthen our brand."

In 1994, McHolm and partner, Jim Duff, launched Flooring Canada (previously the CarpetMax Association) in Canada, which recently became a fully integrated subsidiary of CCA Global Partners. McHolm previously worked as a Director of Sales/Marketing and as a Territory Manager for McMahon Canada, a Canadian floorcovering distributor.

About Flooring America

Flooring America and Flooring Canada, with a sales volume of $1.4 billion, consist of more than 575 member-owned floorcovering stores throughout the United States and Canada. Flooring America and Flooring Canada provide members with exclusive brands and warranty programs, comprehensive multi-media advertising programs, complete Showroom merchandising packages, plus training in management and sales. They operate as a division of CCA Global Partners, the world's largest flooring group. For information on becoming a member, call Russell Smith at 800-450-7595 ext. 2139. Flooring America and Flooring Canada logos can be downloaded at www.weintraubadv.com/fame.