| Flooring America
Rewards Prospective Members for Touring New Interactive Recruitment
Website
Manchester, NH (March 4, 2004) – Flooring America now
invites prospective members to visit FlooringAmerica.com/Explore,
web pages designed exclusively for member recruitment. Prospects
must first contact Flooring America to receive a one-time-only
password, which allows them to view a 15-minute interactive
experience that summarizes the benefits of joining. They learn
about the financing, merchandising, and marketing of a Flooring
America store and receive a $25 gift certificate for completing
the full session.
“We expect to better inform prospective members of what
Flooring America has to offer an independent retailer,”
said Barth Getto, Vice President of Membership. “Individuals
who want to know more about us will already have the broader
picture before we begin personal interviews with them. We will
be able to provide more thorough answers to their in-depth questions.
Everybody saves time.”
The tour consists of a virtual introduction to every business
aspect in which Flooring America will support them as a member,
including site location, design and development, proven inventory
selection, sales training and hiring, a turnkey advertising
program, in-store displays and signage. Prospects who complete
the entire interactive session will be directed to Tom Heffner,
Flooring America’s Membership Director.
“We believe that the new interactive web site is a breakthrough
in that it both rewards the prospect and provides feedback to
Flooring America,” said Getto. “Furthermore, we
anticipate that it will get the more highly qualified prospects
into their own Flooring America stores quicker and more efficiently.”
ED NOTE: Journalists wishing to report on this interactive
recruiting program can phone Tom Heffner, Flooring America’s
National Membership Director, at 800-466-6984 ext. 1501 for
a trial password to FlooringAmerica.com/Explore.
About Flooring America
Flooring America, with a sales volume of $1.4 billion, consists
of more than 500 member-owned floor covering stores throughout
the United States and Canada. Flooring America provides members
with exclusive brands and warranty programs, comprehensive multi-media
advertising programs, complete showroom merchandising packages,
plus training in management and sales. It operates as a division
of CCA Global Partners, the world's largest flooring group.
For information on becoming a member of Flooring America, contact
Tom Heffner, National Membership Director, at 800-466-6984,
ext. 1501.
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