| Home Emagination
Adds Hard Surface and Goes Online After Proving Big Hit In Showrooms
Manchester, NH (March 4, 2004) –Following up on the enthusiastic
response their new interactive decorator has received in its
showrooms, Flooring America has added Home Emagination to the
company
web site, FlooringAmerica.com. In addition, hard surface flooring
is now being added to the system both
in-store and online, permitting customers to cross-coordinate
ceramic, vinyl, laminate, hardwood flooring,
and carpet.
Shoppers can use the online version of Home Emagination to
guide them through the color selection
process and help them choose a design palette that complements
their interior decorating scheme. By
taking a brief quiz about where and how their flooring will
be used, customers can access specific product
recommendations for flooring throughout their home.
“As soon as we saw the overwhelmingly positive response
that the showroom edition of Home
Emagination received since its introduction both in the U.S.
and Canada, we knew we had to get its most
utilized components online,” said Evan Hackel, President
of Flooring America. Since it was introduced
last September, more than 12,000 Flooring America in-store customers
have used Home Emagination in
selecting their purchases.
"Over one third of our member stores now feature Home
Emagination—which we describe as Design
Without Limits—in their showrooms," said Sally Kelly,
Flooring America Vice President of
Communications. “Customers gain a sense of confidence
when getting personalized decorating ideas
from an interactive program like Home Emagination. It balances
all their needs and preferences. Plus,
we’ve made it even better with the addition of hard surface.”
Customers using the showroom version of Home Emagination enjoy
greater computing capabilities and
features. The in-store version can help shoppers narrow down
their preference in color, texture, and
quality from among Flooring America’s more than 10,000
SKUs.
“This is not substitute for our sales personnel,”
said Kelly, “but a tool to be used in conjunction with
our
sales professionals, creating a three-way partnership between
technology, salesperson, and customer.”
Showroom customers can print their search results, and are provided
with a personalized folder to take
home their search results, quiz responses, and recommendations,
plus a brochure with suggested
coordinating color palettes.
Home Emagination online can be accessed at www.flooringamerica.com/homeemagination.
About Flooring America
Flooring America, with a sales volume of $1.4 billion, consists
of more than 500 member-owned floor
covering stores throughout the United States and Canada. Flooring
America provides members with
exclusive brands and warranty programs, comprehensive multi-media
advertising programs, complete
showroom merchandising packages, plus training in management
and sales. It operates as a division of
CCA Global Partners, the world's largest flooring group. For
information on becoming a member of
Flooring America, contact Tom Heffner, National Membership Director,
at 800-466-6984, ext. 1501.
|