| Flooring America
Announces DuPont Stainmaster Fashion Showplaces in Stores
Manchester, N.H. (April 11, 2003) – Flooring America
announced a unique DuPont™ Stainmaster® Fashion Showplacesm
"store-within-a-store" will launch in late June. The
enhanced Fashion Showplace will feature Dupont Stainmaster carpets
in a broader selection of colors and styles, and specially trained
sales staff.
"Stainmaster is regarded throughout the world as one
of the premier names in carpet. Customers immediately recognize
and trust Dupont Stainmaster," said Evan Hackel, President
of Flooring America. "We strive to give our Flooring America
customers the widest, most complete selection of flooring products.
Our exclusive Dupont Stainmaster Fashion Showplace helps us
deliver on that goal.
Each Dupont Stainmaster Fashion Showplace will be staffed by
sales associates who have been extensively trained by DuPont
regarding the entire Stainmaster line to help customers with
the selection process. The new Dupont Stainmaster Fashion Showplaces
will offer the biggest variety anywhere of Stainmaster carpet,
including Stainmaster MasterLife®, XtraLife®, and Dupont's
exclusive ultra soft-fiber carpet, Tactesse®.
About Flooring America
Flooring America, with a sales volume of $1.4 billion, consists
of more than 500 member-owned floor covering stores throughout
the United States and Canada. Flooring America provides members
with exclusive brands and warranty programs, comprehensive multi-media
advertising programs, complete showroom merchandising packages,
plus training in management and sales. It operates as a division
of CCA Global Partners, the world's largest flooring group.
For information on becoming a member of Flooring America, contact
Tom Heffner, National Membership Director, at 800-466-6984,
ext. 1501.
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