| Flooring America
Announces New Core Area Rug Program
Manchester, N.H. (April 11, 2003) – Flooring America
announced a complete core area rug program —the Voyager
Collection — as a complementary line to its hard surface
programs.
Shaw Rugs, Nourisson, and Sphinx by Oriental Weavers are contributing
to the Voyager Collection with area rugs that include the traditional,
transitional, and contemporary categories in a huge assortment
of styles, colors, textures, sizes, and shapes. A wide range
of price points will be covered.
“This is a critical time for introducing the Voyager
Collection, when there is such a surge in hard-surface sales,”
said Evan Hackel, President of Flooring America. “Our
members will now have a broader, more diversified selection
of outstanding new area rugs to cross-sell to their hard surface
customers, giving them another direction for growth in their
businesses. They can easily compete with the more established
area-rug sellers.” Members will be able to quickly fulfill
orders from a wide assortment of styles and variations, considering
the nationwide distribution of the three major participating
companies.
“We’re pleased to have such major manufacturers
as our partners in launching this collection,” said Marilyn
Gage, Director of Merchandising. “All of our members can
now promote themselves as full service floor covering dealers.
Being able to offer customers complete freedom of choice is
what gives our members their greatest chance of success.”
Members who signed up for this new program at convention will
also receive a complete merchandising system that includes a
60+-page book explaining exactly “How to Get into the
Area Rug Business.” They also receive a complete inventory
system, rug bags with the Flooring America logo, “Rugmark”
bookmark clips for customers to mark their favorite rugs, direct
mail postcards, and consumer brochures."This is a totally
comprehensive system," said Sally Kelly, Vice-President
of Merchandising. "It's targeted to our members who are
not in the rug business at the moment but need this boost to
get started and also to the experienced and successful member
who will benefit from all of the added merchandising tools!"
Participating member-stores will be able to go online to Flooring
America’s website and print out two-sided, full-color
price tags that include the private style names of the Voyager
Collection categories plus price, color name, sampled size,
country of origin, fiber makeup, plus additional sizes and colors
available.
About Flooring America
Flooring America, with a sales volume of $1.4 billion, consists
of more than 500 member-owned floor covering stores throughout
the United States and Canada. Flooring America provides members
with exclusive brands and warranty programs, comprehensive multi-media
advertising programs, complete showroom merchandising packages,
plus training in management and sales. It operates as a division
of CCA Global Partners, the world's largest flooring group.
For information on becoming a member of Flooring America, contact
Tom Heffner, National Membership Director, at 800-466-6984,
ext. 1501.
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