| Flooring America
Introduces Five-Star Selection System For all Hard Surface Categories
Manchester, NH (April 18, 2002) – Flooring America has
just made it easier for consumers to purchase hard surface flooring
with the introduction of a comprehensive Five-Star Selection
System for all hard surface categories. The system was launched
at their April Convention in Baltimore.
“We wanted to build upon the success of our Five Star
Selection System for carpet,” said Evan Hackel, President
of Flooring America. “The system instilled confidence
in our customers when they purchased carpet, because we made
it easy for them to compare quality versus price, and select
the carpet that best met their needs and budget. We want customers
to feel that same confidence when purchasing hard surface flooring.”
As in the carpet system, one star denotes standard performance
for a hard surface floor at an affordable price, while five
stars highlights the best of the category with greater warranties
at a higher price point. The Five-Star Selection system offers
an evaluation of each hard surface category independently. Each
product is ranked on specific criteria, which include, but is
not limited to, price, application, durability, ease of maintenance,
and damage resistance. The star system gives the customer a
benchmark to assess these factors that are so important in the
buying decision.
“The stars help guide the customer in the shopping process.
They help her to quickly narrow down her choices so she can
focus on selecting the product that best fit her needs and budget,”
said Sally Kelly, Senior Director of Merchandising. “It
makes buying floor covering easy.”
In addition, a new hardwood display, featuring the latest
in hardwood technology from manufacturers like Bruce, Robbins,
Hartco, Kahrs, Mohawk, Shaw, and Mannington in over 200 styles
and species, will make the shopping experience easier for customers.
Only the most popular styles and species from each manufacturer
were selected to be included in this new display – allowing
the customer to view the best of what each manufacturer has
to offer in just 16 feet of display space. A new ceramic display
is just as impressive, featuring over 120 ceramic and stone
styles in the exclusive Terra del Sol Collection, from such
reputable manufacturers as DalTile, Crossville, and Florida
Tile. Several regional distributors round out the collection,
enabling Flooring America stores to offer their customers the
fashions that are most popular in their area of the country.
The new displays will arrive in stores in July, in advance of
the busy fall selling season.
Product specifications for both hardwood and tile products
are clearly labeled on the back of each sample, and copies of
these spec sheets are readily available from the Flooring America
store for interested customers. Pricing for all the new products
is also available on Flooring America’s intranet, where
the member can easily plug in whatever margin they like and
the “Everyday Low” and “Sale” prices
are automatically calculated and easily printed on Flooring
America price tags.
About Flooring America
Flooring America, with a sales volume of $1.4 billion, consists
of more than 500 member-owned floor covering stores throughout
the United States and Canada. Flooring America provides members
with exclusive brands and warranty programs, comprehensive multi-media
advertising programs, complete showroom merchandising packages,
plus training in management and sales. It operates as a division
of CCA Global Partners, the world's largest flooring group.
For information on becoming a member of Flooring America, contact
Tom Heffner, National Membership Director, at 800-466-6984,
ext. 1501.
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