| CARPET ONE REVEALS UPDATED COMPANY LOGO
New Logo Reflects the Diversity of the Membership and the Breadth of Products Offered
ANAHEIM, CA (February 23, 2006) – Carpet One revealed their updated company logo to members today at their annual Winter Convention in Anaheim. The new logo, which features more modern design elements and includes the words “floor” and “home,” will reflect the diversity of the Carpet One membership and show the breadth of products and services that the stores offer.
The company announced their plans to revise the previous logo at their Summer Convention last July. Since then, they have been working with renowned branding agency, Graj + Gustavsen of New York, to develop a symbol that will accurately represent Carpet One and its members.
“At first glance,” explained Carpet One President, Evan Hackel, “the logo may look fairly similar to its predecessor. However, we’ve added some key elements and have made slight design changes so that the logo better represents Carpet One and the direction we’re moving in. I know that our members are going to be very happy with the design that we’re presenting to them.”
Hackel pointed out that adding the word “floor” to the logo communicates to consumers that Carpet One stores feature all types of flooring surfaces, from ceramic tile to hardwood and area rugs. Similarly, many Carpet One locations also sell window treatments or furniture and offer design services; the word “home” reflects the different products that these members provide.
Carpet One will be incorporating the new logo into their advertising and store signage over the next year.
About Carpet One
Carpet One www.ccaglobal.com is North America’s largest floor covering retailer, with over 1,000 locations in the United States, Canada, Australia and New Zealand. The stores are known for a broad selection of floor covering products, distinctive warranties, excellent service and exclusive brand names, including Liz Claiborne Home and Good Housekeeping. With annual sales of more than $3.3 billion, Carpet One is the largest division of CCA Global Partners, a leading management and marketing company serving the retail and service community. Carpet One headquarters are in Manchester, NH; St. Louis, MO; Ontario, Canada; and Queensland, Australia.
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