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Carpet One Presents 5-Year Plan For The Future At Summer Convention
TORONTO, ON (July 29, 2005) – Carpet One President, Evan Hackel presented the long-awaited 5-Year Plan to members at the Summer Convention in Toronto recently. During the past six months, Carpet One members and executives have been working together to generate ideas, define objectives and refine the plan.
Carpet One first announced the concept at the Winter Convention in Dallas last February, where more than 1,300 store owners and associates engaged in a “round-table” brainstorming session designed to gather feedback and input on a variety of topics. The event, an industry-first and perhaps the largest brainstorming event of its kind, was an overwhelming success; Carpet One members discussed questions like: “What ONE thing, five years from now, must the Carpet One customer be convinced of in order to buy from us rather than someone else?” and “What can Carpet One and its members do to more effectively communicate our brand?”
Following the Winter Convention, Carpet One gathered more ideas from members and staff through surveys and group discussions, while also conducting industry and consumer research. Then, Carpet One executives and Advisory Council members met during a retreat in Colorado Springs to refine the ideas and develop a comprehensive set of goals. Attendees left the retreat with a more concise list of objectives and a better understanding of the ambitions and business strategies of Carpet One members.
“Developing this 5-Year Plan has proved to be a huge undertaking that has required a lot of hard work and commitment from our members and our staff,” said Charlie Dilks, COO of Carpet One and President of Carpet One Canada, who headed up the planning process along with Hackel. “But, we have received an extraordinary amount of constructive feedback and the knowledge we’ve gained is incredibly valuable.”
After meeting in Colorado, Carpet One management and the Advisory Council continued to work together to further refine and develop the plan.
The long-awaited plan is based on a new mission statement, core purpose and five guiding values that were all developed from what members felt to be the most important goals for Carpet One as a whole. In addition, the plan includes a set of objectives that each member must maintain in order to be an active, contributing part of the cooperative. The objectives range from providing customers with the highest level of service to getting sales associates more involved with Carpet One.
“I am very pleased with the plan that we’ve spent so much time and brainpower developing over the past six months,” said Hackel. “We now have a solid foundation with a clear set of goals that will motivate members to better serve our customers and, as a result, become more profitable and successful as an entire group. I know that we’re all looking forward to setting this plan into action in the coming months.”
About Carpet One
Carpet One (www.CarpetOne.com) is
North America’s largest floor covering retailer, with over 1,000 locations
in the United States, Canada, Australia and New Zealand. The stores are known
for a broad selection of floor covering products, distinctive warranties,
excellent service and exclusive brand names, including Liz Claiborne
Flooring and Good Housekeeping. With annual sales of more than $3.3 billion,
Carpet One is the largest division of CCA Global Partners, a leading management
and marketing company serving the retail and service community. Carpet One
headquarters are in Manchester, NH; St. Louis, MO; Ontario, Canada; and
Queensland, Australia.
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