| Carpet One “Springs”
Into Action For The Fight Against Breast Cancer
Flooring Leader Introduces Limited-Edition Spring Welcome
Mats to Support American Cancer Society
MANCHESTER, NH (April 1, 2005) – Carpet One welcomes
Spring with fresh new designs for its cause-related welcome
mats, as part of its continued fundraising campaign, “Carpet
One Welcomes Your Support.” Throughout April and May 2005,
more than 700 Carpet One stores across North America will donate
all profits from sales of these specially designed welcome mats
to their local American Cancer Society chapters and Canadian
Cancer Society community offices.
Through this grassroots initiative, which began in October
2004 during National Breast Cancer Awareness Month, Carpet One
has committed to raise a minimum of $250,000, specifically earmarked
for breast cancer research and awareness.
“Thanks to the overwhelming support of our customers
this past Fall, we are well on our way to reaching our donation
goal,” says Evan Hackel, President of Carpet One. “As
family-owned and operated businesses, the fight against breast
cancer is a very important cause for us all. It is our honor
to join the American Cancer Society in its critical efforts
to eradicate this disease.”
According to the American Cancer Society, Carpet One is helping
to not only raise necessary funding, but to increase consumer
awareness of breast cancer through this campaign.
“The ‘Carpet One Welcomes Your Support’ program
helps to keep communities throughout the U.S. educated and informed
on the latest health risks, early detections and prevention,”
says Ralph B. Vance, MD, Fellow, American College of Physicians,
national volunteer president of the American Cancer Society.
“The good news is that breast cancer death rates are decreasing,
and this decline might be the result of earlier detection and
improved treatment.”
New Welcome Mats Roll Out Just in Time for Spring and
Mother’s Day
 Consumers
can support their local American Cancer Society chapters by
purchasing the custom-designed welcome mats this Spring. The
new designs depict the colors and flowers of the season, and
are the perfect addition to any home. They also make a thoughtful
gift for mom this Mother’s Day – a gift that gives
back to a cause she cares about.
Choose from the following, each emblazoned with a pink ribbon
design, the internationally recognized symbol for breast cancer
awareness:
- Leaves of Life: A variety of leaves cover this mat in shades
of green – from light to dark – representing the
unfolding of spring.
- Dreaming of Spring: The daisy is celebrated in shades of
smoky gray blues with bursts of yellow, bringing a bold look
to your home.
- Eternal Ivy: A meandering vine greets guests at the front
door in this bright green design, as does the familiar pink
ribbon in the word “welcome.”
- Daffodil of Hope: A recognized sign of optimism in the fight
against breast cancer, the daffodil is the welcoming flower
in this pattern, coupled with the word “hope”
on the left.
Made of plush nylon, the welcome mats are water and stain resistant,
machine-washable, and can be used both indoors and out. All
four welcome mats will be available exclusively at Carpet One
stores for approximately $19.99 each. Consumers can visit www.CarpetONE.com
or call 800-CARPET-1 to locate their nearest store.
About Carpet One
Carpet One (carpetone.com), the largest unit of CCA Global
Partners, is North America’s largest floor covering retailer
with locations in the United States, Canada, Australia and New
Zealand. The stores are known for a broad selection of floor
covering products, distinctive warranties, excellent service
and exclusive brand names such as Liz Claiborne Flooring, LEES
For Living and Good Housekeeping. Headquarters are in Manchester,
New Hampshire; Ontario, Canada; and Queensland, Australia. |