The Biking Solution

Specialty bicycle retailers are passionate about their products, and so are the customers who buy them. That passion shows up in the financials: the specialty segment—of which The Biking Solution is a part—outperforms mass market retailers by a wide margin. While mass market retailers sell many more units than specialty bike retailers, specialty bike retailers capture higher revenue than their mass market competitors.

The Biking Solution (TBS) is an entirely behind-the-scenes support structure that most retail customers will never even know exists. What customers will experience directly, however, are the benefits that an independent TBS member can deliver; benefits that leave non-affiliated competitors peddling hard just to keep up.

TBS’s exclusive GEAR Sales Training gives retailers a proprietary process for closing more sales, making greater profits, and selling more accessories. Members are introduced to the technique through role-playing exercises that increase sales through a consistent, service-oriented approach to meeting customers’ needs. TBS also offers Best Practices, which provides members with 50 different strategies for improving their business in the areas of sales management, operations, cash flow management, service and repair, and marketing.

TBS offers its members substantial cost saving and revenue enhancing operational solutions. In addition to negotiating some of the lowest credit card processing rates in the bicycle industry, TBS also provides consumer financing, which dramatically eases the process of selling higher-end bikes. The “Keep it Rolling”™ extended protection plan ensures customer peace-of-mind for up to five years, while providing high profitability and zero inventory costs for the retailer.

TBS leads the way in new marketing initiatives. With One Touch Marketing, TBS provides the retailer with a customized advertising plan, enabling members to plan their entire year’s advertising in one sitting. Plans can be executed without ongoing member involvement, so retailers can stay focused on serving their customer in-store.

As both an advocate and an advisor, TBS is dedicated to tracking a member’s performance throughout the year and providing feedback at regular intervals. Twice a year, each member receives a TBS performance Summary detailing success in key operational areas. With this information, TBS staff provide additional consultation to ensure each member’s success, and to support their continued growth.

The Biking Solution is dedicated to providing independent bicycle retailers with the services, solutions, and programs to be successful in a very competitive retail market. TBS enables members to maximize their profits, while maintaining their unique business personalities.