| Rug Decor
With the increasing popularity of hardwood, the market for
fashion-oriented area rugs has exploded in recent years. Rug Decor is evolving this
opportunity into an expansion program that will bring our exceptional collection to locations
throughout the United States.
Our mission is for the Rug Decor franchise to become the nation’s largest and best specialty rug
retailer, focused on giving each consumer a world-class area rug shopping experience.
With eight new stores opened last year and a forecast of thirteen new stores this year,
that mission is already starting to be realized.
As with real estate and restaurants, location means a lot in area rug retailing, and our location
strategy has been a key factor in establishing a track record of success. Because area rugs are, first
and foremost, a home fashion item, stores are located in strong retail home furnishings locations,
varying from lifestyle centers to power centers, high profile strip center location or free-standing
buildings. In all locations, excellent interior design, easy-to-shop fixtures and eye-catching graphics
are integrated into a coordinated look that makes a strong impact on consumers.
The merchandising model developed for our franchisees offers a structured core of product that has
the flexibility to support local market requirements. Participating in a cooperative that takes
advantage of an association with CCA Global, franchisees benefit from great pricing on “everyday”
products and truly exceptional pricing on direct Power Buys. Power Buys offer Rug Decor customers an
obvious and unmistakable value, while delivering above average margins to Rug Decor franchisees.
Rug Decor provides a complete set of tools to new and existing franchisees, including a comprehensive
operating model, tagging and category management systems, and extensive sales and sales management
training that covers the complete range of strategic, tactical, and operational issues related to
area rug sales and sales management.
Thousands of rugs across all prices and styles, a premier catalog, cross-marketing opportunities
and state-of-the-industry merchandising tools, all add up to a great customer experience for anyone and
everyone who wants to make a fashion statement with their floor.
Rug Decor is making a statement of its own in area rug retailing.
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