Lighting One

Most interior designers will tell you that light is the single most influential design element in determining the feeling and mood of a space. Lighting One captures the romance of that notion, and turns it into a streamlined, no-nonsense retailing system that delivers exclusive products to customers, and margins to our members’ bottom lines.

In 2006, no one except Home Depot and Lowe’s sold more lighting fixtures in America than the collective sales of Lighting One’s cooperative members. And we did it with close to 2,000 privately-branded products, at profit margins that have significantly enhanced the bottom line of our members.

Consumers typically perceive that lightning is a non-branded industry, making private-label branding more difficult. But Lighting One is changing that in two important ways. First, our strategy has been to position the name Lighting One as the store brand of choice for lighting products. And second, we have created privately-branded products like Designers Touch®, At Home™, Pacific Breeze™, and Ilucio®, which have no comparison in the market.

Our principal goal is to increase member purchases through our suppliers, with a primary focus on the new Lighting One Selections Collections. We will increase the training initiatives made available to members, including online training and available certification to build member expertise and consumer confidence. Membership expansion will be targeted to key markets with individualized, personal approaches to prospective members, ensuring the sustained quality and integrity of the Lighting One brand.