Flooring America and
Flooring Canada

In a year of significant change, our branding strategy continues to get more aggressive through excellent member communication and growth in the assortment of both our hard and soft surface products.

While Flooring America is organized as a cooperative and Flooring Canada as a franchise, both utilize the same business model, marketing, merchandising, and training programs. Input from members has a major impact on the direction of Flooring America and Flooring Canada, and our management team and business consultants contribute to delivering the expertise that helps member businesses grow.

Operating in two countries under complementary brand banners, store growth this year has increased market penetration and brand awareness, bringing customers throughout North America a consistent, quality experience in all of our member stores.

A key to that consistency is the training programs, which are among the best in the business. And the level of service we provide to our customers is the same as what we strive for in every point of contact with our members and franchisees. Our available Online University delivers training programs where members, franchisees, and employees can elect to increase their product knowledge and customer service expertise at home or at work. Our stores’ five-point guarantee—including lowest price, lifetime installation, and 30-day replacement—communicates an assurance and confidence that a customer can never make a bad flooring decision when they buy from Flooring America/Flooring Canada. In addition, web traffic on Flooring America’s consumer website, FlooringAmerica.com and their sponsored informational site, FlooringKwoledge.com, has increased over 25% over 2005.

We are continuing to work with our existing members and franchisees to find other qualified flooring retailers that would benefit from the Flooring America/Flooring Canada brand. We anticipate consistent growth over the next several years.