| Carpet One Floor & Home
With its inception in 1985, the charter business of CCA Global
Partners, Inc. began its course toward becoming our foundation in flooring. Today, Carpet One Floor
& Home has a strong international presence. Together, we are working globally by thinking locally.
Together, we will define the industry.
With 21 years of growth, reinvention has been at the heart of Carpet One Floor & Home's
enduring success. We have never allowed the industry to define us. Today, our five-year plan
guides our evolution in the ongoing move toward integrating our business dimensions with the
individuality and strengths of our members.
Our goal is to be ruled only by excellence. To create an experience so unique that it
becomes something the customer never forgets; One they will share with others; an experience
that sets the standard for every other retail store they visit, whether in the floor covering
industry or elsewhere.
Carpet One Floor & Home has developed innovative systems and proven techniques that have
revolutionized the floor covering industry and successfully defferentiated Carpet One Floor
& Home within its market segment.
Centralized product sourcing is among the first of these. Through the cooperative structure
of CCA Global, Carpet One Floor & Home member stores can generally buy products at the most
competitive prices available, sourced from CCA Global's worldwide vendor network. This often
delivers higher gross margins to our members than others can acheive, while making members
highly competitive in their local markets.
In DESTINATION: Carpet One, we have created a store design resource that helps owners remodel
their showrooms under the guidance of a world renowned architectural team--a process that would
cost-prohibitive without access to Carpet One Floor & Home resources. Most members using
this program have seen a significant increase in sales over the previous year.
Carpet One Floor & Home is a truly integrated international company. Canadian and U.S.
operations are closely aligned, sharing common resources, management, and disciplines that are
often adapted for their unique market conditions. It is natural that some regional differences
do exist, and the Carpet One Floor & Home model not only allows for those differences, it
builds on them. In some cases, this means regional buying programs and marketing efforts.
Carpet One Floor & Home has leveraged the popularity of unique and exclusive brands
recognized by consumers in this part of the world to gain important sales in the mid- to
upper- end price ranges. Progressive marketing programs have strengthened Carpet One Floor
& Home's presence in all markets.
We are defining the industry, and will continue to do so by being innovative, disciplined,
and above all, successful.
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